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The Brand Identity

of Erasmo Giron

Mission: Create & Inspire

Design and encourage design exploration.

Vision

Be legendary.

Strategy

Simply share.

The Colors

  • Erasmo Red
  • Fire
  • Earth
  • Sun
  • Nature
  • Air

The Flame Logo

The Flame symbolizes a fire that will never go out and moves from right to left. The Flame mark and logotype combination can appear in a square or horizontal orientation. The Flame mark can never appear alone. The logotype can be used alone and set in brand colors.

The logo in white can be set on all six colors.

Erasmo Giron Flame Logo in white

The logo in Fire can be set on Erasmo Red and Earth.

Erasmo Giron Flame Logo in orange color

Erasmo Red

Primary Color

The primary color is Erasmo Red, also know as: Burnt Umber, Pantone 484C

Hexadecimal #9A3324

The color is used on the Flame logo when set on a Fire or white background. And can be used as a background with Fire or white text. Never set text in Erasmo Red.

Fire

Secondary Color

The secondary color is Fire, also known as: Orange Peel, Pantone 1375C

Hexadecimal #FF9E18

The color is used on the Flame logo when set in Erasmo Red or Earth. A Fire background is allowed with white or black text. When the color Fire is used as a background. Set the Flame mark in Erasmo Red and logotype in Earth. Use this logo on all printed work.

Erasmo Giron Flame horizontal logo

Earth

The grounding color

The grounding color is Earth also known as: Old Burgundy, Pantone Black 5C

Hexadecimal #3E2B2E

The color Earth is used for the Flame logotype. Can be used as a background with Fire or white text. The Flame logo can appear in a white and Fire background.

Erasmo Giron Flame Logo in white
Erasmo Giron Flame Logo in orange color

Sun

Give light, give life.

Sun is also known as: Selective Yellow, Pantone 1235c

Hexadecimal #FFB81C

The Sun color is a background with Erasmo Red, white or black text. The Flame logo can only appear on a white while on a Sun colored background.

Erasmo Giron Flame Logo in white

Nature

Never stop growing.

Nature is also known as: Olive Drab 3, Pantone 377C

Hexadecimal #3E2B2E

The Nature color is used for all things nature related. It can be used as a background with white or black text. The logo can only be set in white.

Erasmo Giron Flame Logo in white

Air

Never stop breathing.

Air also known as: Sky Blue Crayola, Pantone 310C

Hexadecimal #3E2B2E

The Air color is used as an accent in design. Can be used as a background with white, antique-white, or black text. The logo can only be set in white.

Erasmo Giron Flame Logo in white

Sub Tones

Carefully selected colors for improved text readability in web applications.

Mint Cream Dark

Primarily used for about the Graphic Designer. Hexadecimal #CEE2D3

Mint Cream

Primarily used in combination with Bone and Nature for horticulture topics. Hexadecimal #DDE8E0

Azure

To be used for Poetry and Songs. Hexadecimal #E7F5F7

Bone

To be used for graphic design and horticulture topics. Hexadecimal #DAD4BE

Antique White

To be used in illustrations and in horticulture topics. Hexadecimal #FDECD4

Light Gray

To be used in documentation or tutorial topics. Hexadecimal #D3D3D3

Dark Gray

To be used in documentation or tutorial topics along with Light Gray and Antique White. Hexadecimal #525860

Typography

The Sans-Serif Font is Montserrat. Montserrat is primarily used for headings and short areas of copy. The Alphabet: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Designer: Julieta Ulanovsky

The Serif Font is Baskervville. Baskervville is primarily used for large bodies of copy and for Songs and Poems. The Alphabet: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Designer: ANRT (Atelier National de Recherche Typographique).

Decorative

Decorative Sub Heading

H1 XL

H2 SM

H1

H2

H3

H4

H5
H6

This is the default sans serif paragraph.

This is the default serif paragraph.

Font size for web application begins with font size Seven and stop at font size Twelve.

This is font size Seven as Serif.

This is font size Eight as Serif.

This is font size Nine as Serif.

This is font size Ten as Serif.

This is font size Eleven as Serif.

This is font size Twelve as Serif.

This is font size Seven as Sans Serif.

This is font size Eight as Sans Serif.

This is font size Nine as Sans Serif.

This is font size Ten as Sans Serif.

This is font size Eleven as Sans Serif.

This is font size Twelve as Sans Serif.